12/12/2023 0 Comments My logo edit![]() ![]() I love showing my drafts to my clients, always! Even when they’re terribly messy or very imperfect. Logo concept for Adriano Mazzocchetti, wedding and portrait photographer: the crest is a symbol of family and the foliage illustrations adorning it represent leaves of oak and linden, typical of the areas Adriano lives and works, but also linked to the myth of Philemon and Baucis (symbol of love and union). It’s also when new ideas gain a fundamental role in the play. Most times this is the phase when I realise my initial idea wasn’t that great, or some part of it might need to be refined a little. I get my creative juices flowing, spend hours in front of a piece of paper andĭraft away until I have a more definitive idea and logo concept. I’m a very visual person and, while I might already have a clear idea in my mind, I need to properly see it to understand whether it’s going to work out or not. My design process always starts with a pencil and a sketchbook. The client side, what I’m suggesting and why.Ĭlients to send over an in-depth feedback on the vision board, giving them theĬhance to add more to the mix or bring in any last minute idea, before I start I careĪbout any small choices in this phase, and make sure it’s clear enough, even on See the finished board together with my comments on each of the images savedĮxplaining how we can reinterpret that idea or use a similar style. This is where the theory meets practice and I start to get an actual idea of what the final design might look like. This is where the concept starts appearing and becoming clearer. ![]() Together a proper first brand proposal only by explaining my intentions through Shared vision board (which I usually create on Pinterest) in which I put My work here consists in reading between the lines, finding your core values, discovering your true essence and then start visualising how all that could be rendered into a design. A list of adjectives describing the brand and its essence.The target audience or, as I like to call it, the ideal clientele.Literally never fail me! Through it I’m always able to grab essential Years of forging my client questionnaire, now I feel confident it will The end result, believe it or not, shouldn’t necessarily match your aesthetic preferences (at least not primarily) but work in your field, attract the right clientele, be specific about what you do and why people need your services/products. ![]() Especially for a client who has zero experience in the field.Īsking my clients to try and write a brief straight away, I put together aĬlient questionnaire that includes all the essential questions you should beĪsking yourself whenever you first decide to put your brand on the market.īrand design is about displaying your unique voice while also being strategic about each graphic choice. Creation of secondary logo variations and coordinated graphic elementsĬan be daunting. ![]() Logo design process from start to finish, could be sum up a little like this: Happens behind-the-scenes of any of my designs! To bring you along in a recent branding project to show you exactly what The generic essential steps of a logo design process in the past, but today I wanted Because the process, as in any creative fields, is one of the things that really makes the difference between one designer and another.Ĭhoose the designer based on his style and portfolio, but definitely ask about his process and see if it resonates with your way of thinking and working. And I strongly believe, as a client considering different designers to work with, it’s a good practice to learn how the process works before even hiring someone. I find very fascinating how each designer has a unique approach to the process of logo designing. By working at direct contact with clients on a daily basis, interacting with them, learning how to speak the design language in a way that feels approachable to non-experts, after a lot of trial and error, I can say I was able to finally craft a logo design process for myself that I’ve seen rarely (if not ever) failing. ![]()
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